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I spent 15 years building clothing brands from $100 to nationwide retail, you can learn it all in the next 30 minutes. The apparel industry is shifting fast, and if you're still chasing the old DTC playbook, you're already behind. This is everything I learned about starting a clothing brand, from manufacturing to retail to the creator-led commerce model that's replacing it all. Huge shoutout to the .STORE team for making this video possible. ✅Get your .store domain HERE: https://go.store/js261 (coupon code: JOHN) ✅With .store get FREE discounts here: https://elevate.store/johnsantos ✅Apply for the 1-1 Brand Mastery (now enrolling for Q1 2026) https://ftgu.link/BrandMastery-App ✅Get the roadmap to building a creator-led brand, as well as free guides and resources: https://ftgu.link/Free-Kit ✅Subscribe & turn on post notifications for future drops https://www.youtube.com/c/johnxsantos... ---------------------------------------------------------------- DM START on IG to get your questions answered: • Instagram - / johnxsantos • TikTok- / johnxsantos -------------------------------------------------------------------- In this comprehensive guide, you'll learn the 10 critical lessons every apparel entrepreneur needs to know: Don't invent—innovate on what already works Never compete on price (it's a race to the bottom) Listen to customer feedback and pivot in real time Double down on what's working, even if it wasn't the plan Don't put all your eggs in one basket Understand your total addressable market before you scale Master the influencer hierarchy (top-level → nano = sales) Always plan for the unexpected Have an exit strategy from day one Invest in yourself and mentors early 👉🏾Watch the Classic STEP X STEP Guide to building your brand on a budget: • How To Start a CLOTHING BRAND on a BUDGET!... 👉🏾Watch the updated STEP X STEP Blueprint for 2026 • Starting A Clothing Brand In 2026 Is EASY ... Additional Resources ✅Increase revenue with Omnisend’s automated marketing emails, SMS, and more 👉 https://your.omnisend.com/N9BN21 ✅ Create stunning designs easily using Kittl. Use code JOHNSANTOSYT at checkout for 25% off your first month of the Pro Plan! Start now 👉 https://kittl.pxf.io/JohnXSantos ✅Go live with your Shopify store for just $1 for 30 Days: https://shopify.pxf.io/c/2338334/1499... AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps us create more content and make a bigger impact. 00:00 — I SPENT 15 YEARS Learning This 01:18 — The History of Retail & Streetwear 02:20 — The Traditional Retail Model & Money Flow 03:45 — Net Terms & Forecasting Challenges 05:08 — Lesson 1: Innovation vs. Invention 06:17 — Building Trust with .Store Domains 07:12 — Lesson 2: Never Compete on Price 08:15 — Lesson 3: Customer Feedback & Pivoting 10:11 — Scaling Nationally: The Distribution Deal 10:55 — Lesson 4: Don't Put All Your Eggs in One Basket 12:12 — Lesson 5 & 6: Trusting Yourself & TAM 13:50 — Lesson 7: The Levels of Influencer Marketing 15:20 — Lesson 8 & 9: Unexpected Changes & Exit Strategies 17:00 — The Evolution: DTC vs. Creator-Led Commerce 17:48 — The Open Shelf Model 19:40 — AI and the Future of Discovery 20:55 — Final Lesson: Investing in Your Vision