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Most business owners think their next level is about strategy. Better marketing. Better systems. Better hires. But the truth is simpler, and harder to face: Your business will never outgrow you. In this video, I break down a real scenario I see constantly in high-performing founders. A man with a 7-figure business, strong profit margins, and real momentum… but an internal handbrake holding him back. And when that handbrake finally came off, a new challenge emerged. The business started evolving faster than his team could keep up. That’s when the real leadership test begins: do you stay loyal to the people who helped you build it, or do you build the team you actually need for the next level? Most founders get stuck here because they’re afraid of being disliked. They treat it like a binary choice. And that limitation quietly caps their growth. If you want your business to scale, your identity has to expand with it. That’s what elite mental fitness is really for.