From Zero Adoption to Design Success: Marina Rico on Fixing Personas at Mews скачать в хорошем качестве

From Zero Adoption to Design Success: Marina Rico on Fixing Personas at Mews

Discover how Marina Rico, Senior Service Designer at Mews, turned a failed attempt at implementing personas into a powerful lesson in design ops, UX research, and collaboration. Recorded live at Hatch Conference Berlin, this talk explores how to use personas to align product design with real customer insights, what went wrong during the first rollout, and how her team rebuilt a framework that actually worked. If you’re a senior product designer, UX researcher, or design leader, this session offers practical takeaways on adoption, research synthesis, and design culture. About the Speaker: Marina Rico is a Senior Service Designer at Mews, where she works at the intersection of UX research, service design, and design operations. About Hatch Conference: Hatch is an annual design conference in Berlin for senior product designers and design leaders, featuring talks, panels, and workshops that focus on advanced design practice, leadership, and collaboration. Timestamps: 00:00 Introduction 00:38 The challenge of implementing personas 02:10 What went wrong in the first release 04:00 How to drive adoption across teams 06:30 Lessons learned from failure 09:00 Practical tips for applying personas 12:00 Final reflections Learn more about Hatch and apply to attend next year 👉 https://hatchconference.com