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What does it really take to build a business when life hasn’t followed a straight line? In this episode I sit down with Kierian, founder of Brand Cult, to explore her extraordinary journey from growing up in foster care to becoming a thriving entrepreneur and creative visionary. We talk about unexpected motherhood, navigating a challenging marriage, and the way COVID-19 forced a complete career pivot. Kierian shares how resilience, self-worth and self-leadership became the foundations of her success, and why embracing a “squiggly” career path can be the greatest gift for women in business. We also dive into: • Building an education company from the ground up • Reinventing yourself during uncertain times • The “Third Door” concept and thinking beyond traditional routes • Launching Brand Cult and finding purpose in graphic design • Why analog, in-person experiences matter more than ever in a digital world Meet Kierian, Founding Editor of Brand Cult, the UK’s first award-winning, print-only business newspaper for entrepreneurs and brand-obsessed founders who wouldn't be caught dead with a Metro. Alongside the newspaper, Kierian runs House of Cult brands, a design studio in London, specialising in creating bespoke newspapers for Brands, campaigns and all types of events. She is an expert speaker on branding, storytelling, building a community and Cult Psychology, basically, everything you need to be visible and successful in business. Your mystery CULT discount - BEYONDTHECULT Website - https://brandcult.uk/ Kierian on LinkedIn - linkedin.com/in/envoytocultleader Instagram - / brand.cultuk and / houseofcultbrands Connect with Amy on Instagram / amelicoaching / beyondenoughpod