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Michael Porter's Concept Of Value Chains

In this video, we explain Michael Porter’s concept of the value chain and how it helps organizations understand where value is created within their operations. The discussion breaks the value chain into primary activities such as inbound logistics, operations, outbound logistics, marketing and sales, and service and support activities, including procurement, technology development, human resource management, and firm infrastructure. Each activity is explained in simple terms to show how it contributes to customer value and competitive advantage. This video is ideal for students of strategic management and marketing, as well as managers and entrepreneurs seeking to improve efficiency and performance. By applying the value chain concept, viewers will learn how firms identify cost advantages, enhance differentiation, and strengthen overall strategy by coordinating activities more effectively. Watch to gain a clear and practical understanding of this influential strategic framework.