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What does it really take for freight brokers to dominate their niche and scale a trucking company from the driver’s seat to a successful brokerage? Today, Tenacity Express’ CEO, DuShawn Falls, joins us to discuss the real side of the industry, the power of niche specialization, moving away from being a generalist and laser-focusing on specialized commodities such as flatbed, open deck, and heavy-haul freight, and why building authentic, long-term carrier relationships is the ultimate secret weapon for surviving market volatility. If you want to stop chasing every random lead and start executing with precision, this conversation is exactly what you need to level up your business! Connect with DuShawn Email: dushawn.falls@trinitylogistics.com LinkedIn:   / dushawn-falls-129b2a221   📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️    / @thefreightcoach5908   📷   / thefreightcoach   🕊️   / thefr8coach   💼   / chris-jolly-a183aa6a