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The Internet of Things (IoT) is gaining traction, and in this episode we talk with Dominique Guinard (CTO of Evrythng) about an upcoming standard in this space. GS1 Digital Link standardizes how the well-known bar codes on everyday products are encoded as URLs, can be compressed, can be turned into QR codes, and then can be used to access product information in a standardized way. GS1 Digital Link will revolutionize how consumers can interact with everyday things, and we will see more and more products using QR codes to represent the product identity. Product identity can be established for a class of products, for a specific batch of products, or for individual products. Depending on how manufacturer identify their products, consumers will be able to access information at these levels, and the GS1 Digital Link standard accommodates scenarios where either the manufacturer or third parties can provide information about the product. GS1 Digital Link: https://www.gs1.org/standards/gs1-dig... 00:00 - Introduction 00:55 - Dominique Guinard & Evrythng 01:27 - API for Everyday Things 02:05 - One Identity to Rule them All 04:39 - GS1 Digital Link Web Identity 06:04 - A Lightweight API for Things 15:05 - Evrythng's GS1 Digital Link Playground 19:44 - Looking Ahead