CMO Chats | Brett Chester at Objective скачать в хорошем качестве

CMO Chats | Brett Chester at Objective

Brett Chester, CMO at Objective, shared his marketing journey, reflecting on his transition from law school to marketing and his hands-on experience across all facets of the field. He discussed the company’s innovative approach to account-based engagement, driving pipeline through collaboration between marketing, sales, and customer success. Brett highlighted the challenges of authenticity fatigue and the evolving role of AI in marketing, advocating for brand integrity and smarter, more efficient strategies. With a focus on challenging the status quo, he emphasized the importance of continuous learning, asking the right questions, and adapting to the shifting marketing landscape. Got any questions for Brett? Feel free to comment down below! Are you also a marketing leader with knowledge to share? Let us know and apply to be featured in our next episode of CMO Chats! Subscribe to our CMO Chats Newsletter: / cmo-chats-6952923865652019200 #CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub Explore more with us: 🌐 Ortus Club (https://www.ortusclub.com/) 💼 LinkedIn ( / ortus-club ) 📸 Instagram ( / theortusclub ) 🐦 Twitter ( / the_ortusclub ) 📘 Facebook ( / ortus.club )