Scorpion’s Playbook: Boosting Cross-Functional Collaboration with Win-Loss Insights скачать в хорошем качестве

Scorpion’s Playbook: Boosting Cross-Functional Collaboration with Win-Loss Insights

Hila Lauterbach, VP of Product Marketing at Scorpion, explains how to transition from small, internal win-loss efforts to a robust, data-driven program. Hila details her strategy for capturing sales buy-in by involving them in the interview guide creation and how she uses win-loss data to influence everything from vertical-specific packaging to corporate marketing campaigns. Key Takeaways: -- Early Sales Involvement: Getting sellers to co-design the interview guide to ensure buy-in. -- Data-Driven Culture: Combining survey data (Qualtrics) with qualitative interviews (Clozd) and call recordings (Gong). -- Positive Framing: Presenting findings as learning opportunities, celebrating wins, and never "finger-pointing." -- Vertical Strategy: Using insights to refine sub-vertical go-to-market strategies in legal, home services, and healthcare. -- A practical guide for PMMs on how to operationalize win-loss data and manage internal politics to get sales teams excited about feedback. Clozd is the leader in buyer feedback and win-loss analysis, enabling organizations to convert customer insights into measurable revenue impact—reducing churn, improving customer satisfaction, strengthening sales execution, and accelerating product adoption. Learn how to turn customer feedback into actionable insights today 👉 Learn more about Clozd: https://clozd.com/"