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Meet Patricia Nielsen, Vice President of The Furniture Gallery, a growing multi-generational furniture and bedding retailer in Maine. In this interview, Patricia shares insights into strategic risk-taking, leadership development, and the immense value of peer-to-peer learning at industry events. Patricia reveals a significant "big bet": The Furniture Gallery is currently in the process of opening its fourth 20,000-square-foot location—a bold move made during a time of market uncertainty. She discusses how this expansion will unlock a new, distinct regional customer segment in Maine. A veteran of nearly 10 PrimeTime events, Patricia explains why she keeps returning: the CashBack incentives and show specials fundamentally pay for the trip. However, the lasting value comes from the council roundtables, where "thought starters" from peers, even those in different sectors like appliances, are tweaked into actionable ideas for The Furniture Gallery. This conversation is a masterclass in leadership transition, emphasizing the gradual ramp-up and the importance of asking "stupid questions"—a core piece of advice Patricia now passes on to her own team. ⏱️ Key Discussion Highlights: 0:00 - Introducing Patricia Nielsen and her long-standing attendance at PrimeTime (nearly 10 shows!). 1:15 - The "Big Bet": Opening their fourth, 20,000 sq. ft. store during uncertain economic times to access a new Maine market. 3:50 - Patricia's journey to VP: Growing up in the business, getting a master's, and the COVID-19 pandemic accelerating the transition to leadership. 5:50 - Legacy: Her father's contribution of expanding from sleep shops to full-service furniture locations, and her own vision for continued growth. 7:25 - The true value of PrimeTime: Why the roundtables are her favorite part for generating "thought starters" and actionable ideas. 8:30 - Developing new connections and personal growth through council participation. 10:10 - The gradual leadership learning curve and the one factor that forced a quicker pace (COVID). 11:15 - Best advice for new leaders: "Don't be afraid to ask the questions you think might be stupid." 13:50 - Final advice: Use the event as a marketing tool and talk to everyone, regardless of their product category.