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🚀 Want deeper examiner calibration? APM Bootcamp here: https://stevewillistraining.com/APM-b... Many capable students fail ACCA APM not because they lack knowledge, but because they make structural exam mistakes. In this video, I explain three common APM mistakes that repeatedly appear in the examiner’s reports: • SBL drift – giving general business advice instead of responding directly to the CEO’s request • Failing to perform APM command verbs such as assess impact and critically evaluate • Writing generic answers that could apply to any company instead of linking to the scenario If you want to pass ACCA Advanced Performance Management (APM), you must move beyond theory and demonstrate judgement, application and commercial realism. APM is not about frameworks. It is about context, calibration and precision. If you are preparing for the ACCA APM exam and want more focused guidance on examiner expectations, exam technique and performance improvement, subscribe for more content. Steve Willis Steve Willis Training ACCA APM | Performance Management | Exam Technique