Building a Viral Beauty Brand from Scratch | Aimee Connolly from Sculpted by Aimee on Scaling Smart скачать в хорошем качестве

Building a Viral Beauty Brand from Scratch | Aimee Connolly from Sculpted by Aimee on Scaling Smart

Aimee Connolly is the founder of Sculpted by Aimee, one of the fastest-growing and most respected beauty brands in the UK and Ireland. What started on beauty counters at 16 became a global brand built on self-belief, education, and an obsessive focus on community. In this episode of Wish I Knew, Aimee shares the real story behind building Sculpted – from backing herself at 23, to navigating doubt, growth, leadership, and the pressure of scaling a business without external investment. We talk about trusting your gut, building loyal communities, balancing creativity with commercial reality, and what it actually feels like to grow from a one-woman operation to a team of 100+. This is an honest, practical conversation for anyone building a brand, leading a business, or considering taking the leap. Chapters 00:00 Introduction 02:10 Starting on beauty counters at 16 07:00 Sales, confidence & resilience 11:00 Why she backed herself at 23 15:00 The early turning points in Sculpted 19:00 Cutting through noise & outside opinions 24:00 Bootstrapping & scaling without investment 31:00 Community-led growth & brand loyalty 38:00 Leadership, pressure & personal resilience 46:00 Balancing CEO life & founder visibility 53:00 Highs, lows & redefining success 59:00 Advice for aspiring founders 💙 Podcast Partner: Heights This episode is supported by Heights – science-backed supplements designed to support brain health, energy, and focus. Get 20% off your first month: 🔗 www.heights.com/wishiknew Code: WISHIKNEW20