African Sparks: Discussing Entrepreneurship with Amadi Hicham скачать в хорошем качестве

African Sparks: Discussing Entrepreneurship with Amadi Hicham

In this episode of African Sparks, entrepreneur ‏Amadi Hicham shares the personal and professional experiences that shaped his journey to founding several ventures, including his consulting firm, 2WLS (World Wide Loyalty System), and later the mobility platform TOGO. He explains that growing up in a modest household in Casablanca, with a father working in national security, taught him discipline, self-evaluation, and the habit of striving for growth. A key turning point was his dismissal from a bank shortly after returning to Morocco in 2005—an event he describes as tough but ultimately decisive, speeding up his move toward entrepreneurship. Amadi stresses that failure played a vital role in building resilience, noting that early consulting opportunities came from unexpected encounters and that adaptability, quick learning, and patience helped him transition from independent consulting to launching his first company with two partners. Amadi also elaborates on the progression of his activities across the African continent, describing how his enterprise expanded from Morocco into nine Sub-Saharan African nations. This growth was facilitated through repeated field visits, trust-building measures, and a strategic long-term approach to comprehending market dynamics. He further discusses his subsequent ventures, including TUKIZ, which aims to redistribute value by tokenizing loyalty points to support small retailers, and TOGO, a mobility solution emphasizing driver professionalization, user safety, and financial and social integration. Amadi conceptualizes “giving back” as an endeavour best achieved through scalable business models capable of expanding impact, as opposed to small-scale, individual mentoring efforts. Ultimately, he reflects on the significance of transmitting values such as discipline, patience, and national identity to younger generations, while recognizing that contemporary youth operate with fewer perceived limitations and possess a stronger belief in the realm of possibilities. #UM6P #TimesofUM6P #GatheringMindsShapingFutures #AfricanSparks Social links Follow us on Linkedin:   / times-of-um6p   Follow us on Instagram:   / timesofum6p