AI-Powered CRMs and Marketing Predictions | Birmingham AI Marketing Breakout February 2026 скачать в хорошем качестве

AI-Powered CRMs and Marketing Predictions | Birmingham AI Marketing Breakout February 2026

What does it take to win at marketing when AI can write your emails, build your campaigns, and manage your CRM? In this Birmingham AI Marketing Breakout from February 2026, co-hosts Scott Giles, Daniel Walters, and Laura Flowers kick off with bold 2026 marketing predictions — from the rise of Answer Engine Optimization (AEO) to the marketer's identity crisis to the growing "efficiency mediocrity" problem. Then Michael Johnson from Fast Slow Motion takes the stage for a deep-dive into AI-powered CRMs, comparing HubSpot's Breeze AI and Salesforce's Einstein side by side with live demos. ⏱️ Timestamps 0:00 — Welcome & Birmingham AI Mission 2:53 — Laura Flowers: AEO Predictions (Answer Engine Optimization) 6:00 — Q&A: Do LLMs Personalize Brand Recommendations? 7:24 — Daniel Walters: The Marketer Identity Crisis 8:42 — Prediction: "The Doing Is No Longer the Work" 10:21 — Prediction: The Delegation Gap — Context Is King 12:09 — Prediction: Efficiency Mediocrity & AI Slop 14:24 — Michael Johnson: AI + CRMs — Why It Matters 17:46 — Why Your CRM Data Is Your AI Advantage 19:32 — HubSpot Breeze AI — Content Agent, Social Media Agent, Personalization 21:16 — Breeze Intelligence — Data Enrichment 23:39 — Salesforce Einstein — Campaign Creation, Real-Time Decisioning 25:58 — HubSpot vs. Salesforce: Speedboat vs. Cargo Ship 27:55 — What AI CRMs Can't Do — Limitations 29:32 — Four Principles for AI + CRM Success 30:14 — Live Demo: HubSpot Breeze AI Assistant 36:47 — Live Demo: Claude Code + HubSpot API Integration 43:04 — Wrap-Up & Key Takeaways 43:52 — Q&A: Built-in AI vs. Custom AI for Campaign Creation 48:04 — Q&A: Surfacing Bad Data with AI Agents 49:35 — Q&A: The Market for Third-Party AI Agents 53:04 — Closing & Next Events 💡 Key Takeaways • Third-party mentions will replace backlinks as the core AEO strategy • "The doing is no longer the work — the thinking is the work" • In the AI age, context is king and consistency is queen • Your CRM data is your AI advantage — connect AI to your best data • Start with native CRM AI tools, then level up to API-based workflows • 2026 is the year of clean data — garbage in, garbage out still applies 👥 Featured in This Session • Scott Giles — Birmingham AI Co-Founder & Host • Laura Flowers — AEO & Answer Engine Optimization • Daniel Walters — AI Workflows & Marketing Predictions • Michael Johnson — Fast Slow Motion, CRM & AI Implementation 🚀 Join the Movement 📍 Mission: Accelerate the adoption of AI in Birmingham for all. 🌆 Vision: Ensure AI becomes a net job creator for the city. 📅 Upcoming events: https://www.birminghamai.org/events 💬 Get involved: https://www.birminghamai.org 🙌 Thank you to Innovation Depot for hosting and to all the Birmingham AI volunteers who make these breakout sessions possible. #BirminghamAI #AIMarketing #ArtificialIntelligence #CRM #HubSpot #Salesforce #AEO #AnswerEngineOptimization #MarketingAutomation #AIforBusiness #BirminghamAlabama #InnovationDepot #BreezeAI #ClaudeCode #AIAgents