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In this episode of the Kreatures of Habit Podcast, Michael Chernow sits down with the founder of Caldera Lab Jared Pobre, to explore the transformative journey of introducing and normalizing skincare for men. They discuss the science behind top-tier products, the entrepreneurial challenges of building a premium brand, and the evolving market for men’s grooming. The conversation also touches on personal routines, self-care after 40, family priorities, and balancing time between wellness and professional success. From investing in quality formulations to expanding product lines and connecting with customers, this episode provides a deep dive into the intersection of confidence, entrepreneurship, and personal wellness. Whether you’re new to skincare or curious about the business behind it, this conversation offers actionable insights and inspiration for men looking to take control of their health, appearance, and confidence. TIMESTAMPS 00:00 The Impact of High-Quality Skincare 06:08 The Audacity of Entrepreneurship 10:38 Building a Premium Skincare Brand 17:46 Navigating Price Sensitivity 28:24 Expanding the Product Line 32:15 Product Development Journey 37:51 Future Plans and Strategy 39:34 Importance of Skincare 42:16 Morning Routine Insights 45:40 Family Time and Parenting 55:58 Final Thoughts and Reflections #MensSkincare #SelfCareForMen #KreaturesOfHabit