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AI is evolving fast—and so is @salesforce Agentforce. In this episode of AI in Action, FSM’s Eric Housh and Director of AI Zack Terry break down the latest Agentforce updates, including dynamic, rich cards, expanded SDR agent capabilities, and new trust layer enhancements. They also unpack Salesforce’s 5 Attributes of an Agent, the “When... I want… so that…” use case framework, and the new flex credit pricing model—helping you understand how to build smarter, safer AI Agents inside Salesforce. 💡 Want help applying Agentforce in your business? Let’s talk: https://www.fastslowmotion.com/ai-for... #leadgeneration #CRM #salesforce #aiautomation #promptengineering #workflowautomation #aiworkflow #salesforceintegration #agentforce @salesforce ▶️ CHAPTERS: 00:00 – AI Advancements and Ecosystem Growth 00:58 – Focus on Salesforce and Agentforce 01:15 – Agentforce Platform Enhancements 01:36 – Context-Aware Agent Deployment 02:05 – Rich UI Elements in Summer Release 02:34 – SDR Agent Updates and Expanded Use 03:04 – SDR Email Testing and Policy Controls 03:33 – Salesforce Educational Resources 03:48 – The Five Attributes of an Agent 04:19 – Role: Defining Agent Purpose 04:36 – Data: Access and Integration Options 05:25 – Actions: Standard and Custom Capabilities 06:16 – Guardrails: Setting Agent Boundaries 07:05 – Channel: Where Agents Operate 07:57 – The Trust Layer Overview 08:59 – Data Masking and Zero Retention 10:02 – Why Agentforce vs. Custom Integrations 10:34 – Common AI Concerns from Leaders 11:00 – Getting Started via Salesforce Foundations 11:48 – Agentforce Pricing Model: Credits vs. Conversations 12:59 – Choosing the Right Billing Option 13:19 – Use Case Framework: "When I Want So That" 14:32 – Aligning Agentforce with Business Goals