Deliver Boxes. Deliver Pipeline: How Gifting Drives B2B Revenue скачать в хорошем качестве

Deliver Boxes. Deliver Pipeline: How Gifting Drives B2B Revenue

Direct mail isn't dead. It's back and it's smarter. In the Season 2 premiere of B2B Marketing Pint, we’re joined by Kris Rudeegraap, Co-Founder and CEO of Sendoso, to break down why gifting and direct mail are showing up again in serious B2B demand gen programs — and why it’s not your grandparents’ mail campaign. We cover what’s driving the comeback (rising ad costs, crowded inboxes, shrinking email response rates), the best-performing use cases (SDR meeting-booking, ABM buying committees, demo show-rate boosts, customer expansion), and the biggest ways teams screw it up (hello, spray-and-pray). Kris also shares how AI is changing the game with better targeting, address data, personalization, and the move toward always-on, automated sending—more like an ad platform, but physical.  If you want pipeline without just throwing more money at clicks, this one’s for you. 00:00 Podcast Introduction: Welcome to Season Two 00:35 Guest Introduction: Chris Rudigrap of Sendoso 01:56 Podcast Beverages: What Are We Drinking? 03:49 Origin of Sendoso: Why Gifting and Direct Mail? 05:21 Is direct mail now more likely to be part of the marketing mix because of its pricing compared to ad prices and click costs? 07:28 Is triggering the marketing law of reciprocity the reason why sending personalized gifts in direct mailers is effective? 09:09 Use Cases for Gifting in Marketing 12:50 Gifting in Account Management and Customer Engagement 17:26 How does AI help in the connection between direct mail, gifting, and marketing, and what potential future developments are there in this space? 25:34 Logistics and Scaling Challenges: Sendoso vs. Microbreweries