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There is a long history of drawings being associated with creative discovery, from the sketches of Leonardo Da Vinci to someone doodling their plans for a new kitchen on the back of an envelope. But if we can already visualize in our mind what something looks like, why is there any creative value in drawing it? Dr David Pearson is a cognitive psychologist whose research examines the mental processes involved during memory, mental imagery and creative visual thinking. He joined Anglia Ruskin University as Reader in Psychology in 2015, having previously worked at the University of Aberdeen and the University of the Saarland in Germany. He has published widely on the topic of mental imagery and creative thinking, including contributing to the books ‘Imaginative Minds’ (Roth, 2007, Oxford University Press) and ‘Imagery, Language and Visuo-Spatial Thinking (Denis et al., 2016, Routledge). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx