AS Business 9609 | Mass Market vs Niche Market Explained | Differences, Advantages & Disadvantages скачать в хорошем качестве

AS Business 9609 | Mass Market vs Niche Market Explained | Differences, Advantages & Disadvantages

In this AS Business Studies (9609) marketing lecture, we explain the difference between Mass Market and Niche Market, along with their advantages and disadvantages. Understanding mass and niche markets is essential because businesses must decide whether to target a large market with standardised products or focus on a smaller specialised segment. This topic is frequently tested in Paper 1 and Paper 2, especially in comparison and evaluation questions. What you will learn in this video: • Meaning of a mass market • Meaning of a niche market • Key differences between mass and niche markets • Advantages of targeting a mass market • Disadvantages of targeting a mass market • Advantages of targeting a niche market • Disadvantages of targeting a niche market • Which businesses are more suitable for each strategy • How mass and niche markets affect pricing and competition • Common exam mistakes students make in market targeting questions 👨‍🏫 About Sir Osama Musani Sir Osama Musani is a Cambridge Business teacher known for simplifying marketing concepts and teaching examiner-focused explanations that help students achieve A and A* grades. #ASBusiness9609 #MassMarket #NicheMarket #Marketing #BusinessStudies #MarketTargeting #Paper1 #Paper2 #StudyWithMusani #AStarStrategy #CambridgeBusiness