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In this event, sustainability researchers meet media representatives in a panel discussion to discuss the role of media in sustainability transformation. The event is also a launch of a new e-course “How to Run an Environmentally, Socially, and Economically Sustainable Media Company” with a global perspective on these themes. Panel discussion, panelists: Johanna Suhonen, vice president, content business, Alma media Hanna Johde, Communications & Employee experience, Sanoma Media Rami Ratvio, PhD, is a University Lecturer at the Centre for University Teaching and Learning and in Helsinki Institute of Sustainability Science (HELSUS) University of Helsinki Susanna Lehvävirta, director at Helsinki Institute of Sustainability Science (HELSUS) (unfortunately Susanna Lehvävirta had cold, so Sini Holopainen from HELSUS coordination team substituted her) Launch and presentation of the Sustainable Journalism e-course Lars Tallert, Founder of the Sustainable Journalism Partnership Presentation of the European Journalism Centre’s new sustainability framework -Lars Boering, Director of the European Journalism Centre The event was organized in collaboration with Sustainable Journalism Partnership, Media-alan tutkimussäätiö (Media industry research foundation) and HELSUS (Helsinki Institute of Sustainability Science) at Think Corner, the University of Helsinki. Timestamps: 0:00 Introduction, Lars Tallert, President and Founder of the Sustainable Journalism Partnership 0:11:00 Panel discussion 1:07:20 Launch and presentation of the Sustainable Journalism e-course 1:47:00 Presentation of the European Journalism Centre’s new sustainability framework