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Everyone talks about “Know, Like, and Trust”… but almost no one knows how to use it to drive real leads and real sales. In this episode, Dean and Atiba break down the Know–Like–Trust framework and show you how to turn it into a strategic content system that guides your audience from curiosity → confidence → conversion. You’ll learn how to structure your content into WHY, HOW, and WHAT buckets, how to nurture prospects even if they don’t buy right away, and how to build an ecosystem that creates warm, buyer-ready leads — not tire-kickers. 💡 What You’ll Learn: • Why the Know–Like–Trust model actually works (and why most people use it wrong) • The WHY–HOW–WHAT content framework and how to apply it • How to build a content ecosystem that nurtures prospects automatically • What to do when someone raises their hand… but doesn’t buy • How to connect marketing, content, and sales into one seamless process If you’re ready to move from “unknown expert” to visible authority and design a business that works for your life, this video is for you. Join the Fractional Launchpad Accelerator, group coaching, training, and community built to help you go from stuck to thriving and confidently land $5K–$15K clients. Learn more: https://FractionalLaunchpad.com LinkedIn: / deanisaacs Subscribe: / @fractionallaunchpad #FractionalExecutive #FractionalCMO #FractionalCRO #ConsultingBusiness #B2BConsulting #FractionalLaunchpad #BusinessGrowth #SalesStrategy #Entrepreneurship