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Bruna De Palo is a neuroscience-based executive coach with no social following to speak of, no previous publications and a manuscript she'd been struggling with for eighteen months. She didn't want to self-publish — but couldn't see how a traditional publisher would ever take a chance on her. In this conversation, she tells the full story of how she went from that point to signing a deal with John Murray Press (Hachette UK) — and what she discovered along the way about what traditional publishers are actually looking for. She talks candidly about: — Why she'd given up on the idea of a traditional deal (and what changed) — What she actually had that publishers cared about — that she couldn't see herself — The process of building a proposal that made a commercial case, not just an intellectual one — Walking into a publisher meeting for the first time — Receiving an offer — and the unexpected shift in spirit that followed — How she negotiated a publication timeline her publisher called "a miracle" — What she would say to anyone sitting where she was a year ago This is Part 1. Part 2 covers what happened after the contract was signed — the manuscript, the PR, the launch strategy, and the emotional reality of writing a serious book under a real deadline: • From Book Deal to Published Author — What ... Bruna De Palo is founder of Think and Act Differently and author of The Brain Instruction Manual for Leaders: What Nobody Told You About Working With Humans, published by John Murray Press in June 2026. Ben Slight is an executive coach and publishing strategist who works with a small number of business authors each year — from first idea through to a published book that works for their business. 🌐 Publisher-Ready Pathway: https://www.slightadvantage.co.uk/pub... 📩 Register your interest: https://www.slightadvantage.co.uk/con... To order Bruna’s book, The Brain Instruction Manual: What Nobody Told You About Working with HumansAmazon https://amzn.eu/d/0alcmQCI Waterstones https://www.waterstones.com/book/the-... To find out more about Bruna: https://brunadepalo.com/speaking/