How to Build Launch Momentum: 9-Month Campaign Breakdown by Réka Medvecz | Crypto Marketing for ZK скачать в хорошем качестве

How to Build Launch Momentum: 9-Month Campaign Breakdown by Réka Medvecz | Crypto Marketing for ZK

With social feeds and algorithms changing on a daily basis, the Boundless marketing fundamentals presented by Director of Marketing Réka Medvecz at GTMCon during Ethereum Foundation's Devcon Sharing how we architect campaigns that make ZK feel inevitable, and the role of timing in shaping how brands show up TIMESTAMPS: 0:00 - Intro & Results Overview 2:15 - Mind Setting: How Big Do You Want It To Be? 8:40 - Positioning Framework (3 Strides) 15:20 - Finding Your Reputation Problem 19:45 - Campaign Structure (5 Phases) 28:30 - Interactive Components & Shareability 33:15 - Messaging Hierarchy 38:00 - Timing & Gaps 42:10 - Participants Framework (Human Person Model) 46:30 - Key Takeaways WHAT'S COVERED: Positioning Three strides of landscape analysis Finding the reputation problem in your niche Making announcements bigger than your company Campaign Structure Laying the base (NFT mint case study) Feeding the audience (manifesto, thought leadership) Mainnet Beta: The Signal campaign breakdown Launch execution Post-launch (where 80% of value comes from) Messaging Core takeaways vs. broad world-building vs. technical depth Shared language that compounds Making complexity feel easy Timing Why silence gaps matter When to reveal vs. tease Post-launch conversion strategy Tags (for YouTube backend): crypto marketing, web3 marketing, crypto launch strategy, crypto growth, startup marketing, launch playbook, boundless, zk crypto, zero knowledge, community building crypto, crypto campaign, web3 growth, crypto marketing strategy, defi marketing, infrastructure crypto, launch momentum