The OG B2B Growth Hacker/Jon Miller ~ DemandBase Pivot, Physics, Dad Joke Game - Spark of Ages Ep. 1 скачать в хорошем качестве

The OG B2B Growth Hacker/Jon Miller ~ DemandBase Pivot, Physics, Dad Joke Game - Spark of Ages Ep. 1

Email us with any feedback for the show: spark@postion2.com Mention us ‪@sparkofagespodcast‬ in Comments! SUBSCRIBE TO POSTION2 FOR MORE EPISODES! Episode Description: Prepare to be enthralled as we journey through the fascinating life and impressive career of Jon Miller, a marketing innovator who's left an indelible impression on the marketing tech space. Known for his pioneering strides and insightful writings on marketing automation, John's unique voyage from a physics degree holder to a co-founder of a thriving company is nothing short of inspirational. This episode promises a unique blend of laughter and learning, as we engage in an entertaining contest against AI in crafting dad jokes and delve into the seminal moments of Jon's career. We explore the evolution of marketing strategy, taking a cue from Jon's journey to success, which is a remarkable tale intertwining multiple trends, calculated risks, and impeccable timing. Discussing the business complexities he faced, we delve into how crucial the right product market fit, internal execution and a dash of good luck are to achieving business success. This is not just about the serious stuff though – our humorous side takes center stage as we challenge ourselves to out-do an AI in conjuring dad jokes! In our invigorating conversation with Jon, the topics are as limitless as they are intriguing. From his career guidance to his awe for the magic inherent in technology, we touch on an array of subjects designed to pique your interest. Jon’s anticipation for the potential of AI 2.0, his insights into the power of interactive content in a cookie-less world, and his belief in personalized content as a relationship builder with customers, are all insights you don't want to miss. So, buckle up and get ready for a laughter-filled, knowledge-packed episode sure to leave you inspired and informed. Show Description: Chapters 00:00 - Spark of Ages & Jon Miller Introduction 03:00 - Jon Miller is leaving DemandBase 05:10 - How Jon's love for Physics almost led him into academia 07:56 - Jon picks Business over Science...as a career 11:24 - Where do you go after B-School? 13:55 - Getting Marketing a seat at the leadership table 16:44 - What was it like to start Marketo? 18:35 - After Marketo, Jon needed a new baby (Engagio) 23:08 - What is ABM (Account Based Marketing)? 27:00 - Merging Engagio with DemandBase 29:43 - Who's the DadJokeKing?: Sandeep vs. AI 38:22 - Jon's Spark to being an entreprenuer 42:35 - Career Advice and Technological Magic 44:51 - Jon's take on AI: Human lack of imagination 49:07 - Your favorite cocktail 51:56 - What's Jon going to do next? 53:45 - Wrap Out Producer: Anand Shah & Sandeep Parikh Technical Director & Sound Designer: Sandeep Parikh Executive Producers: Sandeep Parikh & Anand Shah Editor: Sean Meagher #innovation #technology #b2b #growth #demandbase #marketo #marketoutlook #abm #demandgeneration #demandgen #gotomarket #gotomarketstrategy #harvard #stanford #mit #businessschool #sales #physics #pivot #cmo #chiefmarketingofficer #martech #b2b #b2bmarketing #ai #consultant #consulting #innovation #technology #innovatorsmindset #innovators #innovator #product #revenue #revenuegrowth #management #managementconsulting #founder #entrepreneur #entrepreneurship #dadjokes #dadjoke #dadjokester #dadjokeking #dadjokes101 #dadjokewar #data #analytics #dataanalytics #cocktails #cocktail #funny #podcast #comedy #desi #indian