Unpack how AI-generated misinformation is reshaping the risk landscape for businesses скачать в хорошем качестве

Unpack how AI-generated misinformation is reshaping the risk landscape for businesses

“A lie can travel halfway around the world before the truth has even put its shoes on.” Disinformation is no longer just a political issue — it’s a boardroom priority. Its scale is significant, with the World Economic Forum ranking disinformation among the top 10 global risks for 2025. With AI accelerating the spread and sophistication of falsehoods, the threat to corporate reputation has never been greater. In this conversation, @Naomi Kerbel is joined by two brilliant colleagues from SEC Newgate — William Marks, Director for Crisis, Special Situations and Litigation, and Tom Flynn, Head of Digital — to unpack how AI-generated misinformation is reshaping the risk landscape for businesses. We explore: Why no company is immune How the challenge of disinformation for corporates is developing What real-world consequences look like How to protect, respond and restore your reputation in a crisis If you would like to speak on how you can prepare for, respond to and rebuild after a mis/disinformation incident, contact us on urgent@secnewgate.co.uk