Beyond the Last Click: Intent and Participation in Gaming with Digitas’ Morgan Pomish скачать в хорошем качестве

Beyond the Last Click: Intent and Participation in Gaming with Digitas’ Morgan Pomish

This month, Nathan Lindberg is joined by Morgan Pomish, the SVP of Innovative Experiences at Digitas North America. A strategist by trade, she’s spent over a decade in advertising and has led innovation at Digitas for the past four years. In this episode, hosted by Nathan Lindberg, VP Global Brand Partnerships at Overwolf, we explored: How opt-in behaviors like branded mods signal intent and drive mid-funnel preference Why metrics like time spent, engagement depth, and repeat interaction better capture gaming’s value than CTR Why marketers should treat gaming as a core pillar of their permanent media and creative strategy ------------------------------------------------------------------------------ Chapters 0:00 – Intro 3:03 – CES Recap 6:20 – Friction in Digital Environments 9:22 – The Mid-Funnel & Intent Signals 12:50 – Croc on head: Breaking Real-World Rules 17:23 – Measurement Playbook 21:10 – Gaming as a Cultural Pillar 22:22 – Morgan's 2026 Wish 27:21 – Outro