From Silent Hill IRL to AI Chatbots with Liquid Advertising’s Nikki DePaola скачать в хорошем качестве

From Silent Hill IRL to AI Chatbots with Liquid Advertising’s Nikki DePaola

This month, Nathan Lindberg is joined by VP of Global Media at Liquid Advertising, Nikki DePaola, a seasoned advertising professional with over 14 years of experience at Liquid. In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored: The challenges endemic publishers face in shifting players’ attention to new releases as audiences spend more time in fewer games. The paradox of abundant data and stricter privacy rules, making first-party data increasingly vital for effective media strategies. How media buying has shifted from broad awareness to creating memorable, differentiated campaigns that resonate with entrenched players. #gaming #gamingpodcast #ingameads #mediabuyer #advertisingagency #advertisingandmarketing ---------------------------------------------------------------------------------------- The Leaderboard Insights Podcast by Overwolf Ads is a monthly series featuring expert insights from top voices shaping today's gaming industry. Tailored for marketers from brands & media agencies, we uncover best-in-class strategies, emerging trends and actionable ideas within gaming advertising. Learn more at www.overwolf.com/ads. ------------------------------------------------------------ Chapters 0:00 – Intro 0:29 – Meet Nikki DePaola & role at Liquid Advertising 2:18 – Liquid's Silent Hill f campaign 4:27 – How endemic marketing has evolved 6:08 – Ready or Not FPS marketing challenges 8:45 – Convincing clients of the best strategy 10:33 – How Liquid advices partners 12:10 – This never changes in the gaming industry 13:33 – Media mixes: creators & experiential media 15:14 – Getting into the 66 club 17:50 – Clients MUST be bought-in? 19:35 – KPIs in gaming 24:30 – It's not about brand lift, it's about brand trust 25:47 – Audience BI Dashboard 30:06 – Wishlisting 31:56 – 2026 expectations 40:17 – Outro