Building a Marketing Ops System That Actually Works | Ben Feldman скачать в хорошем качестве

Building a Marketing Ops System That Actually Works | Ben Feldman

🎬 Build a Marketing Ops System That Actually Works | Ben Feldman Marketing operations isn't just about managing tools. It’s the infrastructure that turns strategy into repeatable results. In this episode of The GCMO Academy Podcast, host Yitzy Tannenbaum sits down with Ben Feldman to break down how to design a strong marketing ops system optimized for scale - from day one. 💡 You’ll learn how to: ✨ Build the five essential pillars of a marketing ops playbook ✨ Define what actually counts as a lead to save Sales time ✨ Standardize data naming conventions to avoid reporting chaos ✨ Navigate compliance and security when connecting new AI tools ⏱️ Timestamps 05:15 - Why marketing ops is your foundation 16:00 - 5 essential pillars to your marketing ops playbook 17:15 - Lead routing - getting granular 19:15 - General interest, or a solid lead? 34:10 - Data hygiene - the basics 45:20 - GDPR. Compliance. Don't argue, just do it. 👉 Hit SUBSCRIBE and tap the 🔔 so you never miss an episode.