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How I Work + Get Paid By Brands → https://bit.ly/3Ub1dWY 1:1 Coaching → https://calendly.com/ronaldwayne I shot this Chanel-inspired spec ad with no brand attached, no budget, and only a clear creative vision and it turned into one of the biggest opportunities of my career. What started as a simple spec commercial ended up opening the door to an all-expenses-paid luxury brand trip to the Maldives, proving just how powerful fashion spec advertising can be for photographers and filmmakers. In this video, I’ll take you behind the scenes of a luxury fashion photoshoot and spec ad production, showing exactly how I directed, shot, and edited this high-end concept from scratch. You’ll see my full workflo, planning the creative direction, choosing wardrobe inspired by Chanel campaigns, working with the model on set, and capturing both cinematic motion and editorial stills. This shoot was filmed with the Canon C80 for video and the Canon R3 for photography, a perfect combination for creating fashion films and BTS fashion photography with a polished, high-end finish. Whether you’re a photographer, filmmaker, or content creator looking to land luxury brand campaigns, this Chanel spec ad BTS shows why documenting and executing personal projects is one of the best ways to get noticed. Why spec ads matter for photographers and filmmakers: Shooting spec ads is one of the fastest ways to build a portfolio that attracts luxury clients and premium brand collaborations, even if you’ve never worked with those brands before. By creating the type of work you want to get hired for, you position yourself as the obvious choice when those opportunities arise. This Chanel-inspired piece was my way of showing what I could do in the high-fashion and luxury beauty space, and it paid off in a major way. What you’ll learn in this video: • How to plan and execute a spec ad from start to finish • Behind-the-scenes direction tips for working with models in high-end shoots • Camera settings and lens choices for the Canon C80 and Canon R3 in luxury campaigns • How to capture cinematic fashion footage in natural light • The importance of styling, color grading, and pacing in creating a luxury feel • Why spec ads are one of the most powerful marketing tools for creatives in 2025 Key takeaways: Spec ads aren’t about waiting for permission, they’re about showing the world what you can do at the highest level. The right spec ad can build trust with potential clients, catch the eye of brand decision-makers, and position you for opportunities you didn’t even know were possible. My Maldives trip started with nothing but this creative concept, and it proved that when you create with intention, the results can be career-changing. Model: Jasmine Chola / jasmine.chola BTS: @DaviExposure Perfume: @CHANEL 🎨Color Grading Presets: https://stan.store/ronaldwayne FREE Canva Mood-board Template ( I use for all my shoots) ⬇️ https://stan.store/ronaldwayne/p/canv... The gear I used: Canon C80: https://amzn.to/4mlu6eN Canon R3: https://amzn.to/3UGvTPR Reflector: https://amzn.to/3HgAWU4 RF 24-105 f2.8: https://amzn.to/4ldSPAJ RF 24-70 f2.8: https://amzn.to/3J0eD5w Monitor: https://amzn.to/3IZpb51 💼 Want to see how this spec ad shoot turned into a real brand deal? → I break it all down here: https://bit.ly/3Ub1dWY 🔔 If you’ve ever done spec work, or you’re wondering how to get your first brand deal, drop a comment and let me know. What’s one thing you’ve shot for free that changed your career? #SpecAd #HowToGetBrandDeals #ChanelInspiredShoot #CanonC80 #ContentCreatorTips #LuxuryBrandDeals #MaldivesBrandTrip #PhotographyBTS #FilmmakingForBrands #CanonR3 #SpecWorkStrategy #ChanelPerfume