How to Build a Premium Skincare Brand Without Playing the Marketing Game | Dr. Ebru Karpuzoglu скачать в хорошем качестве

How to Build a Premium Skincare Brand Without Playing the Marketing Game | Dr. Ebru Karpuzoglu

Clarity for non-technical founders → https://techforfounder.com/ (My main hub. Practical insights, no overwhelm.) In this episode of Tech for Founder Podcast, we talk with Dr. Ebru Karpuzoglu, an entrepreneur who transitioned from a 20-year career in immunology to the skincare industry. Dr. Ebru shares insights on inflammation, the pitfalls of generalizing science, and the crucial balance between maintaining scientific integrity and running a business. She also discusses the challenges and benefits of bootstrapping a skincare brand, the critical importance of high-quality ingredients, and the satisfaction of seeing immediate efficacy in formulations. With personal anecdotes and professional expertise, Dr. Ebru offers a comprehensive view of what it takes to create a skincare product that truly works. 00:00 The Cost of Marketing in Skincare 00:21 The Science Behind Skincare Innovation 01:05 Dealing with Copycats in the Industry 01:31 Transition from Science to Entrepreneurship 02:39 Understanding Inflammation in Skincare 04:39 Challenges of Formulating Effective Products 07:04 Balancing Science, Business, and Personal Life 09:43 The Reality of Bootstrapping a Skincare Brand 10:57 The True Cost of Cheap Skincare Products 12:14 Conclusion and Final Thoughts More about Dr. Ebru Karpuzoglu: Linkedin →   / ebrukarpuzoglu   Follow for more founder insights: LinkedIn →   / panidawayrojpitak   Instagram →   / panidawayrojpitak   YouTube →    / @panidawayrojpitak   Listen on your preferred podcast app: https://podcasters.spotify.com/pod/sh... Business inquiries & guest bookings: panida@techforfounder.com Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, health, or business advice; we are not liable for any decisions or actions taken based on our discussions. © Copyright Panida Wayrojpitak 2026.