People Don’t Buy Products. They Buy Worlds. скачать в хорошем качестве

People Don’t Buy Products. They Buy Worlds.

This week on Art of the Brand, Camille and Phillip return from Colombia with a masterclass in world-building, culture, and how unforgettable brands are actually built. From sitting beside Dua Lipa in a Bogotá speakeasy to experiencing Andrés Carne de Res — one of the most extraordinary brand worlds on the planet — they break down how atmosphere, detail, and emotional truth shape customer loyalty more than any marketing tactic ever could. They unpack Bella Beauty’s explosive rise, why the brand’s controversy made it stronger, how AI shopping will rewrite retail, why influencer fatigue is real, and why big brands like Sephora and Skims are heading into dangerous territory. This episode is a reminder that brand power comes from worlds, not products — and the future belongs to the founders brave enough to build them. 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 👥 Monthly Brand Cohort Monthly, I launch small group learning where I work with you over 6 weeks to develop your brand and approach to socials. Great for small business owners and people wanting to launch a personal brand. 👉 https://camille-moore.com/links/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/ 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream 📱 Follow Camille Moore Instagram: @camillemoore TikTok: @camille.moore_ LinkedIn: Camille Moore 🌐 Website: camille-moore.com 🎨 Follow The Art of the Brand Instagram: @theartofthebrand ✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided. CHAPTERS: 00:00 – Intro 05:20– Colombia Trip 11:25 – Belah Beauty Launch 27:36 – AI Shopping Shift 36:19 – Skims Expansion 45:13 – Mariah Carey Christmas Ad 47:48 – Martha Stewart Campaign 51:49 – Best Buy Influencer Strategy 01:03:49 – Closing Thoughts