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#015

In this episode of the Garage Grit Podcast, host Brad Hurlock from AA Shop Marketing dives into the topic of car maintenance intervals and how manufacturers' claims of 10,000-mile service intervals can erode customer trust in auto repair shops. Joined by guests Jeremy Bucy and Mitch Fasnacht, the conversation revolves around rebuilding trust with customers through personalized maintenance plans, customer relations, and the importance of timely service intervals. The discussion includes anecdotes, practical tips, and insights on how repair shops can effectively communicate with their customers to ensure long-lasting vehicle health. 00:00 Introduction to the Podcast 00:24 Today's Topic: Manufacturer Maintenance Myths 01:18 Guest Introductions: Meet Mitch and Jeremy 03:18 Mitch's Background and Shop Details 04:35 Jeremy's Background and Shop Details 13:43 Building Trust with Customers 22:28 Challenges with Manufacturer Maintenance Intervals 32:33 Customer Reactions and Oil Change Intervals 37:04 Building Trust with Customers 39:09 Maintenance Programs and Customer Education 43:09 Challenges with Modern Vehicles and Maintenance 51:43 Marketing Tips and Ethanol Discussion 01:02:05 Concluding Thoughts and Recommendations