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After surveying thousands of seven-figure Australian businesses, we uncovered a confronting statistic: 👉 74% are operating without a KPI dashboard. That means most business owners are effectively driving at 100km/h down the freeway with no dashboard — no speed, no fuel gauge, no warning lights, no visibility. In this video, we break down exactly why this is so dangerous, how it quietly kills profit and growth, and the 3-level KPI dashboard system every seven-figure business needs to scale confidently. In this video, you’ll learn: ✔ Why relying on P&Ls alone is misleading ✔ How poor visibility causes hesitation, overthinking, and missed opportunities ✔ The difference between cash flow, operational, and strategic dashboards ✔ Why profitable businesses still run out of cash ✔ How to build confidence in decision-making using the right metrics 📊 THE 3 LEVEL KPI DASHBOARD FRAMEWORK 🔹 Level 1: Cash Flow Dashboard (Daily) Know exactly where your money is — every day. Available cash (segmented into 6 bank accounts) Accounts receivable ageing (money already earned but not collected) Accounts payable Cash conversion cycle 13-week rolling cash flow forecast This level prevents cash crises before they happen. 🔹 Level 2: Operational Dashboard (Weekly) These metrics drive growth and profitability: Revenue run rate Gross and net profit margin trends Customer acquisition cost (CAC) Lifetime customer value (LCV) Revenue per employee and productivity metrics This is where 80% of performance gains come from. 🔹 Level 3: Strategic Dashboard (Monthly / Quarterly) This is where long-term wealth is built: Market share indicators Innovation pipeline Strategic goal progress (1, 3, 10-year) Risk indicators Business valuation and value-creation metrics 💡 REAL CLIENT RESULT One client discovered: Their highest-revenue service line was their least profitable Their lowest-revenue service line was the most profitable By reallocating focus and resources: 📈 Profit margins increased from 23% to 41% in 6 months No new marketing. No extra hours. Just better decisions — driven by data. ⏱️ REVIEW RHYTHM FOR 7-FIGURE BUSINESSES Weekly reviews (90 mins): Cash, KPIs, problem solving Monthly reviews (½ day): Strategy, resourcing, market shifts Quarterly board days (full day): Valuation, scale decisions, exit readiness Even if you never plan to sell, running your business as if you will makes it more profitable, more valuable, and less owner-dependent. 🚀 NEXT STEP If you don’t know your KPIs, there are likely 20–30 other blind spots costing you money. 👉 Complete the Financial Performance Scorecard (takes 5 minutes) You’ll receive a customised report covering: Profit strategy Tax efficiency Wealth and valuation opportunities Comment “scorecard” or reach out to get yours.