The Psychology of Persuasion: Why We Say "Yes" скачать в хорошем качестве

The Psychology of Persuasion: Why We Say "Yes"

The Psychology of Persuasion: Why We Say "Yes" Have you ever said yes to something you didn't really want? We've all been there. In this video, we dive into the legendary work of Dr. Robert Cialdini and his groundbreaking book, "Influence: The Psychology of Persuasion". We'll uncover the hidden psychological triggers that make us automatically comply and say "yes," even when it's not in our best interest. Drawing from fascinating real-world examples and experiments—from a mother turkey's single-minded instinct to the shocking Milgram obedience study—we break down Cialdini's "Six Weapons of Influence": Reciprocation: The overwhelming urge to repay a favor. Scarcity: Why we want what we can't have. Authority: Our tendency to obey people in positions of power. Consistency: The need to stick with a commitment, big or small. Liking: Why we're more likely to be persuaded by people we know and like. Social Proof: The herd mentality—we look to others to see what's right. We'll also explore the crucial difference between an ethical "detective" of influence, who uncovers genuine truths, and a manipulative "smuggler," who creates a counterfeit reality. By the end, you'll have the tools to spot when your psychological shortcuts are being exploited and learn how to defend yourself from deception. Get ready to become a detective of your own mind. The final question is, who is pulling your strings?