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Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years. Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home. Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook! In this episode, you’ll learn: • How to be patient with what you’re creating • Why Maurizio responds to every email he receives • How he makes money from a baking blog • And what he’d do differently to better prepare for his website’s sudden traffic SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://creativeelements.fm/maurizio-... 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Overnight Success Doesn’t Happen Overnight 01:56 - Maurizio’s Slow Beginnings 06:14 - Posting to Nobody for 5 Years 10:43 - Sign Up for Uscreen! 12:11 - Branching Out Into Instagram and YouTube 15:12 - People Start Paying Attention to Maurizio 17:37 - How Maurizio Thinks About SEO 18:46 - Going ALL IN on Content 20:29 - Blowing Up During the Pandemic 24:16 - How to Prepare for Growth 27:39 - Maurizio’s Business Model 31:17 - Chat Vs Forum Based Community Tools 34:24 - The Insane Process of Publishing a Book 40:52 - Preparing for a Book Release 43:50 - Does Email or Instagram Sell Better? 45:09 - What’s Next for Maurizio? 46:59 - OUTRO *** CONNECT WITH MAURIZIO LEO 🌐 Website: https://www.theperfectloaf.com/ 📙 Book: https://www.theperfectloaf.com/cookbo... 📸 Instagram: / maurizio 📹 YouTube: @theperfectloaf *** CONNECT WITH ME 🐦 Twitter: / jayclouse 📸 Instagram: / jayclouse 🎵 TikTok: / jayclouse 💼 LinkedIn: / jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: / conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: / neauxart Creative Elements is part of the HubSpot Podcast Network.