Introduction to Structure Data or Schema Markup скачать в хорошем качестве

Introduction to Structure Data or Schema Markup

Structured data is a way to annotate your content so that search engines can understand it. Schema.org, the website for schema markup, was created by a collaborative team from Google, Bing, and Yahoo – the three major search engines. Using Schema markup, you can add code to certain parts of the content on a web page, such as an address or an author’s name, so that the search engine understands what this content signifies and can display it in search results as “rich snippets.” While Google has said that structured data does not directly improve organic rankings, it does help the search engine to better understand your content, which can make it easier to show where it’s relevant. Plus it can make your search engine listing stand out from the crowd and increase click-through rates.