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Introducing In-Residence - a new original series by The Lobby Report. A marketer’s-eye look into the worlds of founders who are shaping culture, shifting categories, and building meaningful brands. This series steps inside the environments where their ideas are formed, decisions are made, and philosophies are shaped revealing how great brands actually come to life. In-Residence explores the thinking behind the brand:their instincts, their worldview, their approach to design, audience, experience, and long-term value. Because brands aren’t built in boardrooms; they’re built through rituals, clarity, and deeply held beliefs.Our first episode debuts at Dhun Wellness with founder @MiraKapoorOfficial in a conversation titled ... Your wellness routine might be failing not because of lack of effort, but because of missing the deeper wellness strategy, health behaviour insights, and lifestyle psychology behind sustainable habits. In this short, we break down the real reason wellness routines fail, and what brands, creators, and individuals can learn from the psychology of consistency. Watch for more brand trends, marketing trends, and creative strategies. Learn more: www.thelobby.co.in Follow us on Instagram: / thelobbyreport Featuring @MiraKapoorOfficial and Dhun wellness ( wellness routine, why your wellness routine is failing, wellness strategy, wellness insights, health behaviour, lifestyle psychology, wellness tips, health)