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Get access to this guide for FREE: https://docs.google.com/presentation/... Book a free consultation call with me: https://calendly.com/marketing-siimpe... Learn more about my ecommerce email / sms services at https://siimpettai.com/ Subscribe to my weekly newsletter and get access to 43 no-discount email campaign ideas: https://siim-pettai.kit.com/936f69067a In this video, I talk about maximizing revenue during this Black Friday / Cyber Monday and throughout the holiday season. A successful Black Friday sale starts already in September. You should invest in acquisition (Meta ads), collect customers’ email addresses, and test offers EARLY. The key to successful Black Friday marketing is creating a compelling offer. Your offer needs to be easy to understand and compelling. One of the most effective BFCM marketing tactics is giving early VIP access. This can be easily achieved by sending a plain-text, direct response email to your best customers 3-14 days before the Black Friday sale starts. After Cyber Monday, your focus should move towards gifting. You can create urgency by sending reminders before shipping cutoff dates. I show you potential marketing calendars during November and December. #ecommerce #blackfriday #BFCM #blackfridaymarketing #marketingstrategy This video also covers: email marketing, ecommerce marketing, holiday sales, Q4 ecommerce Timestamps: 00:00 Intro 01:10 Who is the Holiday Shopper? 03:07 Planning 04:48 Fill Your Marketing Funnel 07:08 Warm Up Your Email List 08:02 Email Automations 09:31 Create Your Offer(s) 11:10 Give Early VIP Access 12:47 BFCM Tactics 14:31 BFCM Email Examples 15:35 Marketing Calendar 19:57 Post-Purchase Marketing 22:38 Outro