Cannesversations Ep.2.06 | Ali Wendroff on Creative Strategy and Authentic Scale | AWNY 2025 скачать в хорошем качестве

Cannesversations Ep.2.06 | Ali Wendroff on Creative Strategy and Authentic Scale | AWNY 2025

“Authenticity isn’t doing everything. It’s knowing why you’re doing it.” In this Cannesversations episode from Advertising Week New York 2025, we sit down with Ali Wendroff, VP of Global Demand Partnerships at Equativ, to unpack creative strategy, retail media, and authenticity at scale. Ali shares how diversification across media is forcing brands to rethink creative, context, and consumer intent. She breaks down the evolving definition of retail media, from shoppable ads to DOOH, and why reducing friction is key to conversion. The conversation also explores AI as a strategic tool rather than a catch-all solution, and why collaboration, simplicity, and focus are essential to building trust with clients and consumers.