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“Authenticity is being you in a world that keeps asking you to be less.” In this Cannesversations episode from Advertising Week New York, we sit down with Hélène Parker, Founder and CEO of Helene Parker Consulting, for an honest conversation about community, confidence, and showing up with intention. Hélène shares why diversity is not a trend but a multiplier, how retail media succeeds when brands think like consumers, and where AI should actually help, eliminating busywork so humans can reconnect. She breaks down what authenticity really means in marketing, why forcing it always fails, and how leading with care builds trust that lasts. From navigating conferences to building a personal brand rooted in service, her message is clear. Help first, stay human, and let connection do the rest.