ACC CRO Anthony Macri on Sport Sponsorships, Data Sharing, Private Equity and More in College Sports скачать в хорошем качестве

ACC CRO Anthony Macri on Sport Sponsorships, Data Sharing, Private Equity and More in College Sports

ACC Chief Revenue Officer Anthony Macri joins Margins of Victory host/Loyola Marymount AD Craig Pintens to share his insights on sport sponsorships and his breadth of experience around sports business, what private equity would look like in college sports, the push to share business data within the league and more. 00:00 - Introduction 01:58 - How find yourself in a nightclub with Allen Iverson? 04:15 - 06:56 - How did your lack of a background in direct sales help you in that role? 8:39 - How was your transition from IMG Academy to leading the ASEAN Basketball League? 12:21 - How unique were sponsorships for this international basketball league? 17:31 - Your next career move was with the Memphis Grizzlies, where you had a ton of success. What was your approach when you first got to Memphis to evaluate partnerships? 22:36 - Is there a lesson in not putting a ceiling on your company? 24:51 - How are you working with your member schools to establish benchmarks and shared data around sponsorship revenue? 30:52 - How will you try to get people on board with this idea? 35:20 - Do college sports have a greater, unique affinity compared to other sports? 38:30 - What would private equity entering college sports look like and what would you be giving up? 42:36 - Who is your all-time favorite athlete and why?