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Join Gabe Larsen, and Dave Elkington as Craig Rosenberg Chief Platform Officer at Scale Venture Partners, one of the godfather's of modern go-to-market (GTM), breaks down how AI is reshaping sales, marketing, and buyer experiences. In this session, Craig shares actionable strategies, including: Key Moments: The greatest time to be in Go-To-Market: Massive disruption in GTM, combining challenging buying environments with internal changes. (03:19) Strategy vs. technology: Why AI can improve efficiency, but understanding who you sell to and how is more critical than ever. (04:14) Evolution from MarTech to SalesTech: The shift from marketing tech to sales tech and how buyers’ expectations have changed. (05:04) SaaS disruption & pricing models: How established SaaS companies are pivoting to adapt to the new buying landscape. (05:31) Whether you’re in SaaS, enterprise sales, or a startup founder, this is your guide to navigating today’s disrupted GTM landscape with AI. Want more AI + GTM insights and real-world strategies? Subscribe to the TalkAI Newsletter: https://getsignals.ai/newsletter