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Enjoying the Show? Share Your Experience! (https://www.buzzsprout.com/twilio/tex...) In this episode of MarketPulse Pros & Pioneers, we sit down with John Elbing to explore why the most powerful leadership skill in a world of AI, automation, and digital transformation is still deeply human: perspective. John shares how avoiding conflict in his early career became a superpower, teaching him to see situations through other people’s eyes and build influence through understanding rather than force. Together, we unpack why so many change programmes and technology projects fail, not because the tools are wrong, but because the people are forgotten. From customer experience and brand strategy to leadership communication and storytelling, John explains why progress only sticks when leaders genuinely understand how others experience their world. The conversation moves into the future of work, the limits of automation, and the role of story in making ideas land. John reflects on learning to move from memorising presentations to telling stories, why humans cannot be replaced by systems, and how great brands and leaders succeed by respecting how people actually think, feel, and decide. This is a grounded, practical, and deeply human discussion about leadership in complexity, the psychology of customers, and why seeing the world from someone else’s standpoint changes everything. Thanks for listening!! You can catch us on all major podcast directories (https://marketpulse.javelincontent.co...) - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out! We're also on YouTube ( / @marketpulsepodcast ) ! If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly (mailto:paul@javelincontent.com) . This show is brought to you by Javelin Content Management (https://javelincontent.com) . We're a husband and wife team who specialise in helping fascinating people launch amazing podcasts, where we extract all of the content 'juice' by squeezing their episodes and repurposing the clips. We manage podcasts across lots of industries and sectors for our clients, specialising in hosts with ADHD and neurodiversity (like us!) We also work with existing podcasters who just want to get the hard work off their hands, or who are finding the whole process tiring and dull!