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Integrating Marketing and Technology

In this episode, Greg Forzani and Dennis Taekema engage with Sutej Batth from Autograf Digital to discuss the intersection of technology and small business. They explore the challenges small businesses face in leveraging technology effectively, the importance of understanding financials, and the need for customized solutions. Sutej shares insights on building loyalty programs, the significance of mentorship, and the journey of setting ambitious business goals. The conversation emphasizes the importance of clarity in business strategy and the shift from chasing revenue to sustainable growth. Takeaways Autograf Digital helps small businesses bridge the tech gap. Many business owners struggle to use technology effectively. Integrating marketing and technology is crucial for success. Loyalty programs are evolving with technology. Understanding financials is key to business growth. Custom solutions are necessary for unique business needs. Mentorship can significantly impact business direction. Setting ambitious goals can drive business success. Clarity in strategy helps avoid overwhelm. Sustainable growth is more important than revenue growth. Chapters 00:00 Introduction to Autograph Digital and Sutej Bhatt 02:54 Bridging the Tech Gap for Small Businesses 05:18 The Challenge of Software Overwhelm 08:13 Custom Solutions vs. Off-the-Shelf Software 10:32 Integrating Marketing and Technology 12:59 The Evolution of Loyalty Programs 16:09 Defining Business Offerings and Positioning 18:43 Building Blocks for Business Growth 24:34 Building a Sustainable Business Model 26:53 Understanding Customer Journeys 27:48 Gaining Confidence Through Clarity 28:36 The Importance of Financial Awareness 30:39 Focusing on the Right Opportunities 32:08 The Value of Seeking Help Early 34:07 Overcoming Entrepreneurial Hurdles 35:27 Understanding Operational Numbers 37:41 Pricing Strategies and Value Proposition 42:09 Collaboration Over Competition 45:47 Learning from Past Mistakes 49:00 The Journey of Growth 50:05 Building a Strong Foundation 51:29 The Importance of Clarity in Goals 53:46 Documenting Your Business Structure 54:26 Ambition and Confidence in Entrepreneurship 56:23 Working Backwards to Achieve Goals Hosts are Greg Forzani and Dennis Taekema. Our guest is Sutej Batth, Owner and Creative Director of Autograf Digital www.autograf.ca and www.autoreward.ca Subscribe for more business growth tips! Don’t forget to like and share with fellow entrepreneurs! Visit our website www.forzanibusinesseducation.com to learn more about our tools and programs designed for More Profit and Less Stress in your business so you can turn it into a Valuable Asset. — Follow Us — Instagram: / forzanibusinesseducation Facebook: / forzanibusinesseducation Twitter: https://x.com/GregForzani — Business Training Programs — www.forzanibusinesseducation.com/programs — Apply for a FREE Business Strategy Session — www.forzanibusinesseducation.com/FS — Book a FREE Discovery Call — https://my.forzanibusinesseducation.c... Disclaimer: The More Profit Less Stress podcast is provided for informational and entertainment purposes only. The content, opinions, and views expressed by the hosts, guests, or contributors are their own and do not necessarily reflect those of More Profit Less Stress podcast, its producers, or affiliates. The information shared is not intended as professional financial, legal, tax, or business advice and should not be relied upon for making business decisions. Listeners should consult qualified professionals, such as financial advisors, accountants, or attorneys, for advice tailored to their specific circumstances. More Profit Less Stress Podcast, its hosts, guests, and producers assume no liability for any actions taken or not taken based on the content of this podcast. All content is provided “as is” without warranties of any kind, express or implied, regarding its accuracy, completeness, or applicability. Any reliance on the information provided is at the listener’s own risk.