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Year End Campaigns: Make a Plan

Summary In this episode, Kelly McLaughlin emphasizes the importance of early planning for year-end fundraising campaigns for small nonprofits. She outlines actionable steps to create a successful campaign, including defining the campaign theme, identifying the target audience, and determining the appropriate ask. She encourages nonprofit leaders to take proactive measures to avoid last-minute panic and to focus on targeted strategies that resonate with their audience. Takeaways Start planning your year-end campaign early to avoid panic. Define a clear theme for your campaign to guide your messaging. Identify your target audience to tailor your approach effectively. Focus on where your audience is most active for outreach. Customize your ask based on the relationship with the donor. Avoid generic messaging; specificity is key to engagement. Follow a structured approach to ensure fundraising success. Chapters 00:00 Introduction to Year-End Fundraising Planning 02:09 Key Components of a Successful Campaign 06:02 Actionable Steps for Campaign Execution Keywords fundraising, nonprofit, year-end campaign, planning, donor engagement, small nonprofit, campaign strategy, fundraising success