Retail Media Networks Are Running the Honey Scam at 100x Scale скачать в хорошем качестве

Retail Media Networks Are Running the Honey Scam at 100x Scale

PayPal's Honey got caught stealing affiliate commissions. Three networks kicked them off. There's a 101-page lawsuit. But the same playbook — attribution hijacking, blocking verification, claiming credit for sales you didn't drive — is now standard practice inside a $180 billion industry. And the victims can't say a word because the companies defrauding them also control their shelf space. Amazon. Walmart. Target. Kroger. Instacart. They're buying bulk social traffic from TikTok and Instagram at standard CPMs, wrapping it in "first-party data," marking it up 30–50%, blocking DoubleVerify and IAS from verifying anything, and self-attributing organic sales. Meanwhile, 200 in-store screens blast ads to empty aisles at 11am on a Wednesday and count every loop as an "impression." 88% of brands tell the ANA they feel coerced into buying. The ANA calls them "reluctant buyers." Nobody pushes back because nobody wants to lose shelf space at Walmart. This is the Honey scandal — except the victims are hostages. Sources & companion page in the pinned comment. ANA Report: https://oncall-automarketing.co.uk/wp... Like, Comment and Suibscribe for updates    / @cormacjonas   Work With Us: Email: cormac@thejonasagency.com LinkedIn:   / the-jonas-agency   Upwork: https://www.upwork.com/freelancers/~0...