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Rebranding FAILS and How To Avoid Catastrophe

Download Hinge’s 2026 High Growth Study Executive Summary 👉 https://hingemarketing.com/hgs Crazy, Stupid Rebrands are everywhere—and professional services firms seem especially good at getting them wrong. In this episode of Spiraling Up, the Hinge team breaks down the most common (and most painful) rebranding mistakes firms make when they rush strategy, ignore research, or let internal politics drive big brand decisions. Framed as a fast-paced, game-based discussion inspired by classic rom-coms, this episode explores how rebrands can either spark a new era of growth—or spiral into confusion and wasted investment. You’ll hear real-world examples of branding blunders, including: • Vibes-based rebrands with no research behind them • “Ghost launches” that leave sales and BD teams in the dark • Internal turf wars that derail brand strategy • Identity-first design decisions without positioning clarity Considering a rebrand (or recovering from one)? This episode will help you avoid a crazy, stupid mistake. 👉 Subscribe for more insights on branding, growth, and professional services marketing CHAPTERS: 00:00 Welcome 02:36 2026 High Growth Study 04:17 Crazy Stupid Rebrands 06:02 Group Think Gang 09:33 Fifty Shades of Blue 14:48 Merger Mashup 18:29 Everything Everywhere All At Once 24:16 Internal Game of Thrones 29:07 The Great People Cliche 33:30 Content Free Facade 37:48 Other Blunder Cards