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Branding and marketing strategy is essential for every athlete, regardless of age. For most youth athletes, the recognition and support help recognize the hard work they do, gain brand awareness, and create additional opportunities. That said, youth sports organizations admit that getting the attention of their targeted audience and maintaining it can be rather challenging. And, admittedly, some coaches have a hard time marketing youth sports. Athlete promotions and sponsorships can give youth players the head start they need. In addition, they need their parents, coaches, and team to understand marketing and provide the support they need to grow further. And several sports companies and brands are interested in partnering with youth athletes via influencer and digital advertising campaigns. From athlete promotions to sponsorships, social media, and marketing strategy, let’s discuss how to shoot and score in youth athlete marketing and why it matters.