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Welcome back to Beauty & The Brain with Dr. Chris Croley and NP Jerry Drinkard — joined today by Skin & Tonic’s own nurse practitioner, Allie Ballew, for one of the most honest and impactful conversations we’ve ever had: the REAL culture of a MedSpa and how it directly affects patient experience, staff retention, business growth, and emotional connection inside an aesthetic clinic. In this episode, we dive into: ✨ What patients FEEL the moment they walk into your practice ✨ The hidden stressors your staff won’t tell you about ✨ Why culture failures lead to bad experiences (and how to fix them fast) ✨ How misalignment in the front office can sabotage injector–patient trust ✨ The difference between customer service vs. true hospitality in aesthetics ✨ Real stories inside Skin & Tonic — including culture misses, wins, and lessons ✨ How to hire, onboard, and train for personality, presence, and patient-first care ✨ How gossip, tension, and rushed energy instantly damage the treatment experience ✨ The systems & SOPs Dr. Croley is building for culture consistency as the clinic grows If you own a MedSpa, manage a team, or work in aesthetics, this episode is absolutely essential. Culture isn’t a vibe — it’s a strategy. And it determines whether patients stay, refer, and rave… or quietly disappear.