SoupRadio Podcast: Kelsey Outram: A Journey of Growth, Resilience And Survival. скачать в хорошем качестве

SoupRadio Podcast: Kelsey Outram: A Journey of Growth, Resilience And Survival.

Welcome to ‪@SoupRadio247‬ a Channel dedicated to the automotive aftermarket. I'm your host Greg Buckley and after 60 years in the industry as a pump jockey, lube tech, production tech, manager and owner, I now get to have conversation with others in our profession and get to know them from inside and outside our industry. Kelsey Outram is one of the brightest young men I've gotten the pleasure of knowing. He's fearless in an away - from sports and business. He thrives on competition and is eager to excel. However recently, him and his business suffered a terrible disruption that would have taken anything or anyone down for the count. But not Kelsey or his team and even most importantly, his family. I got to sit down with Kelsey at the Elite Worldwide Ignite conference and he graciously shared a very emotional conversation. Keywords automotive marketing, business growth, SEO, security breach, emotional resilience, industry conferences, family support, Lift Automotive Marketing, Kelsey Outram, Elite Conference Summary In this conversation, Greg Buckley interviews Kelsey Outram from Lyft Automotive Marketing at the Elite Conference in Arizona. They discuss Kelsey's journey into automotive marketing, the unique approach of his company, and the challenges faced in business growth, including a significant security breach. Kelsey shares insights on emotional resilience, the importance of family support, and the value of industry conferences. They also touch on personal interests and future goals for the business. Takeaways Kelsey Outram started Lyft Automotive Marketing in 2020, focusing on the auto repair niche. The company differentiates itself by offering exclusive services to clients within a specific radius. SEO is a major focus for Lyft Automotive Marketing, providing long-term value to clients. Kelsey emphasizes the importance of building trust with clients, especially in the early stages. Industry conferences are vital for networking and continuous learning in the automotive sector. Kelsey faced a significant security breach that impacted his business operations. Emotional resilience and family support played a crucial role during the crisis. The company is looking to expand into other automotive-related verticals. Kelsey enjoys CrossFit as a personal outlet and values family time. The experience has made Kelsey more aware of the vulnerabilities in business operations. sound bites "We became closer together." "We're not going backwards." "I was really into CrossFit." Chapters 00:00 Welcome to the Elite Conference 02:41 Kelsey Outram's Journey into Automotive Marketing 05:43 The Unique Approach of Lyft Automotive Marketing 08:24 Overcoming Challenges in Business Growth 11:02 The Importance of Networking and Learning 13:55 Dealing with a Major Crisis: The Google Ads Hack 19:34 Emotional Impact and Family Support 25:22 Looking Ahead: Goals and Future Plans